Sidharth, Katrina's 'Baar Baar Dekho

Sidharth, Katrina's 'Baar Baar Dekho

In an industry that goes all out to promote itself, the hype around Katrina Kaif and Sidharth Malhotra's song — 'Kala Chashma' — from their film Baar Baar Dekho has been quite out of the ordinary.

Katrina and Sidharth initially unveiled a 'first look' from the song. Then a teaser from the song was released, followed y a second. All the while, a countdown was set up to the release of the complete song itself.